About us.

Reel Deal is a locally owned, Central Minnesota-based business specializing in high-quality soft baits that bring the thrill back into every cast. Founded by Minnesota native Noah Zink, our company grew out of a genuine passion for fishing, an appreciation for the region’s abundant lakes and rivers, and a desire to craft bait that truly makes a difference on the water. By combining hands-on experience with creative innovation, we ensure every product reflects our commitment to both the sport and the community that supports it.